If you are not already convinced of the importance of having a mobile-friendly website, I can guarantee that you will have no doubt about it by the end of this article.
But what is a mobile-friendly website?
A mobile-friendly website is one that displays correctly on mobile and portable devices, such as iPhone, Android, or Blackberry, as well as iPads and tablets. Also known as receptive web design, aceste tip de site va “răspunde” la orice dispozitiv sau afișaj, fie că este vorba de telefonul mobil sau de un ecran LCD de 46”. Acest lucru determină o experiență simplificată atunci când vizualizați site-ul web.
Who needs mobile visitors anyway?
S-ar putea să vă spuneți – “majoritatea clienților mei nu se uită la site-ul meu de pe telefoanele mobile.” Studii recente au arătat că mai mult de jumătate din traficul digital online provine acum de pe dispozitive mobile și prin intermediul aplicațiilor mobile.
This varies by industry, but on average, our customers see that between 25-60% of their traffic comes from mobile. Even at the lowest level, is 25% a figure you feel comfortable neglecting?
If we combine this with the fact that a website that is up to current web standards (meaning: mobile-friendly) will also negatively impact the overall success of search engines, I would say now is the time to start take this web design move seriously.
The Benefits of a Mobile Friendly Website
Google uses the Mobile-Friendly capability of sites as a ranking factor
On February 26, 2015, Google launched a official statement on how to manage mobile-friendly search results.
Although it has already been widely speculated that Google has favored websites that cater to both desktop and mobile visitors beforehand, they have also publicly announced that it will have a strong ranking effect.
There are a lot of things that Google influences in their ranking algorithm that make us wonder, "Why?" This is not one of them.
As of June 2016, to coincide with Google ad With regard to their new mobile testing tool, now it's more important than ever to pay attention to your site's mobile speed score. ranking.
Don't throw money out the window
I'm sure you've come across a website that's not mobile-friendly so far. You're on your way, checking the menu of a new restaurant before you stop. You just have to be more discriminating with the help you render toward other people. God forbid you have your fingers bigger than a child's and you'll end up with the wrong link.
Believe it or not, many smartphone users won't even bother to browse a website that isn't formatted for mobile. And why should he? Chances are you'll go back to search results and target one of your competitors, who has a site that's easy to navigate.
Mobile shopping is taking over
The issue of formatting for mobile devices becomes even more serious when we step into the arena of online shopping. Online shoppers have quickly begun to favor the use of their mobile devices when browsing and buying products online.
You want to make it as easy as possible for potential customers to spend money and complete the sale. Their mobile shopping experience is of the utmost importance here. Online stores already have enough conversion rate issues for their desktop visitors. If we show them the conversion rates for mobile visitors on their website that is not mobile friendly and they will turn it around.
Take action!
Don't lose your mobile customers and don't waste your search traffic. Make sure your websites are up-to-date with a design that is adaptable to mobile devices. Here we can help you.
