WEB DESIGN:

Live chat is the most effective way to provide real-time customer feedback, troubleshooting, and quick help with sales or information. This customer communication and advice service is essential for improving your marketing performance.

Live chat allows you to have multiple conversations at once, and with a "chat bot" feature, it's a very effective way to directly guide customers in choosing the most appropriate products, providing details on delivery times, warranty, and service, decrease the number of returns and increase the conversion rate.

The most important features available are:

• customizing the dialog box (logo, color, messages, text font);
• the ability to set an appropriate time to interact with customers, even outside of business hours;
• multiple users (organized into support teams);
• automation by using chat-bots by using predefined scenarios;
• the option to show or remove the chat from the page when the customer does not want it, or to display it when certain actions of the customer are detected.
• integration, automatic collection in the CRM system and storage of certain information about customers, discussions and their requests;

There are many variants of live chat; Among the most used tools of this type we mention: Tidio, Hubspot, Zoho, Rocketbots, LiveZilla, Userlike, ClickDesk, onWebChat, ZenDesk, SmartSupp.

Many of them offer free options but also advanced options, which are worth paying for.